Tourism stakeholders increasingly cater to foreign language travellers

Basseterre, St. Kitts, November 06, 2019 (SKNIS): St. Kitts-Nevis’ Minister of Tourism, the Honourable Lindsay Grant praises the moves being made by tourism-related businesses, which are increasingly catering to foreign language visitors to the Federation.

While delivering remarks at the Florida-Caribbean Cruise Association (FCCA) Operations Committee Meeting held at the St. Kitts Marriott Resort on Monday, November 04, 2019, Minister Grant made specific mention of Kantours and the St. Kitts Scenic Railway – two local businesses that have made tangible steps toward improving the guest experience.

Starting December 06, 2019, the St. Kitts Scenic Railway is set to launch audio recordings highlighting historical information on sites of interest and other attractions that prominently feature in its world-famous train and bus tours. The recordings will be done in Spanish, French, Italian and German.

Kantours also features recordings in those four foreign languages during its island tours. Occasionally, during Kantours’ island excursions, interpreters translate what the tour guides say.

Minister Grant noted that tourism continues to be extremely competitive, with Caribbean islands and other countries around the world vying for a larger share of the pie.

“What we know as the norm is no longer going to give us a competitive edge,” Minister Grant stated, noting that other Caribbean islands also have sun, sea and sand. “We must identify those unique elements of our destination and package them with our friendliness and excellent service to offer a world-class experience, in order to continually reap the full economic benefits from our tourism industry,” the tourism minister added.

The minister of tourism told a large number of stakeholders in attendance that being able to communicate with visitors in their respective languages will help to improve the guest experience. With this in mind, the Ministry of Tourism will assist and encourage stakeholders to enhance their customer service by facilitating information in Spanish, French, Italian and German for their guests and customers. This will be done over the next 12 months.

Monday’s meeting was attended by officials from the St. Christopher Air and Sea Ports Authority (SCASPA) and the Royal St. Christopher and Nevis Police Force, as well as representatives of the Ministry of Tourism and the St. Kitts Tourism Authority. Taxi drivers, tour operators, hoteliers, restaurant owners, vendors, and others who ply their trade in the tourism sector were also present. Executives from Royal Caribbean Cruise Lines, Carnival Cruise Line and MSC Cruises also participated in the meeting.