The re-release of the Air Jordan 11 can hardly be called a “re-release,” because Nike and Jordan Brand attempted (and succeeded) to dish up some needless hype and intrigue by only releasing 100 pairs of the shoes to certain stores. Twenty-five years into this game, both companies knew that the limited supply would result in long lines and potential chaos as shoppers attempted to grab a pair, but Nike and Jordan Brand haven’t always been on the cutting edge when it comes to caring about anything more than the bottom line, have they?
The shoes in question are the patent leather-trimmed Jordan-endorsed sneakers that MJ wore during theChicago Bulls’ 1995-96 championship run. Those particular shoes are idealized by most because that run included Chicago’s record-setting 72-win season, and they’re idealized by this writer because that was the season that helped me determine, for sure, what I wanted to do with the rest of my life. Fifteen years later, that campaign is the reason I write about basketball for a living.
So take it from this absolute basketball junkie, anyone that was falling over themselves or anyone else to secure a pair of $180 shoes just because of their stature or because they can be flipped and re-sold for a higher amount is an absolute, unmitigated, moron. Stepping over downed shoppers, as the Star reported Andre Mitchell doing, isn’t about something that’s “personal.” It’s ugly and borderline criminal.
And it’s doubtful that Michael Jordan, some 20-plus years after reports surfaced of fans of his shoes killing over them, has learned anything in all the years. The NSFW scene depicted here (with the description “This is what Michael Jordan does to us.”) is apparently of no interest to him, considering that these are the sorts of reactions that happen every single time he releases or re-releases a pair of shoes in limited supply just to drum up “exclusivity.”
It’s hard to find anyone coming out of this looking good. Even those that succeeded in buying the kicks without harming anyone or anything — because they’ll be sporting patent leather shoes like some 1950s-era uncle.