IrieSocial seeks to assist people discover more of Jamaica and Jamaican products and services and offers Caribbean businesses a breakthrough into the global market.
The prime targets of IrieSocial will be tourists, members of the diaspora and native Jamaicans, and three main deals will be on offer. These include a daily deal, a flash deal and a brand quiz, and these will include businesses such as restaurants, hotels, spas, and beauty parlours.
The daily deal is risk-free advertising set to bring in new customers. It will not attract a cost; only a transaction fee on successful sales.
IrieSocial will create the message and send the deal to subscribers, who will in turn purchase the deal after which a cheque, along with customers, will be sent to the advertiser.
The flash deal is to help reduce waste by selling products and services at a discounted price. This will be done through low-cost digital discount coupons that will be sent to the subscribers who will present them when accessing their deals.
Meanwhile, the brand quiz is a set of quizzes designed to help improve brand awareness and, in the process, help consumers learn about a product.
The brand quiz will teach the consumer exactly what they need to know, as well as about new products, services and prices, and only US$10 will be required from every 1,000 subscribers.
IrieSocial will work with customers to create a questionnaire. IrieSocial will then send those questions to subscribers who will receive their prizes from the dealer.
According to Powell, he has been all around the world, has seen how much people love what Jamaica has to offer and has decided that helping to promote Jamaican products and services was a way of giving back to his country.
“Our culture, products, services and the Jamaican experience are recognised for their excellence, and out of deep gratitude for the support my fellow Jamaicans have shown me, I want to give back,” he said.
He added: “IrieSocial will save and create jobs and grow our economy by helping people discover the magic of Jamaica and for our businesses to access the globe online.”
CEO Garnette Rose said they plan to involve more products, more countries and offer more services based on data accumulated throughout the year.