The St. Kitts Bottling Company on Wednesday night announced its bold commitment to donate part of the proceeds from the sale of each case of Aquavita bottled water, to the Reach for Recovery Breast Cancer support group, and the Essence of Hope Breast Cancer Foundation. Both groups have been leading the fight in St. Kitts against this dreaded disease that has been one of the main causes of so many deaths amongst women, in recent years.
The pledge was made at a special cocktail reception held at the Ocean Terrace Inn, on Wednesday (30th October, 2013), during remarks presented by the Marketing Manager of the St. Kitts Bottling Company, Kevin Edwards.
Mr. Edwards stated in his remarks that a financial contribution from the sale of water in the Federation of St. Kitts and Nevis, would be put towards a fund accessible to each group to further their activities and support programs for breast cancer survivors and families that have been affected by the disease.
He said “The part to this moment was started simply by one Company’s quest to make a meaningful contribution to the federation it calls home. Having in the past partnered with both groups in their respective activities to educate, support, and build awareness to the plight of breast cancer and that of breast cancer survivors. We saw it as our moral and civic duty to not only do more but do it in a more meaningful way. Our plan was quite simple, and this was to give back to those who have given us so much.
As a symbol of respect and sober reflection, a 30 second moment of silence was requested by Edwards; paying homage to mothers and daughters of the federation who have died from breast cancer.
One of the most touching episodes of the evening came when all sixty guests in attendance, simultaneously released pink and white balloons, (branded with the pink breast cancer awareness symbol), into the dark night skies, in memory of those who have succumbed to cancer and as a personal gesture to indicate their support for the initiatives to reduce, if not eliminate, the incidents of breast cancer.
The St. Kitts Bottling Company, through this collaborative effort, was also demonstrating its strong resolve to take its corporate social responsibility seriously when it comes to the national vision for breast cancer awareness.
The hotel bar, garden, and cocktail tables, where everyone gathered, were decked out in the familiar pink ribbons for breast cancer awareness. The evening proceedings began with an opening prayer by an Essence of Hope member, while the national anthem was then sung by Shyan Liburd, a ZIZ Kittitian Superstar teen contestant.
A poem was read by Mr. Loughin Tatem, Founder/Director of Poinciana Theatre Productions, entitled “Conversation with my mind”. Greetings were given by Pat Farell a member of the Reach for Recovery support group and also Pamela Hendrickson from the Essence of Hope Breast Cancer Foundation both of whom made the point that, “Early detection is key”.
Guest Speaker, Minister of Health, Marcella Liburd, expressed thanks to each group and she also expressed her satisfaction for the decision of the Bottling Company to collaborate with the cancer care groups.
Liburd also went on to speak about the importance of water, especially to persons diagnosed with the disease. The health Minister shared statistics about the percentage of breast cancer deaths and the percentage of persons detected with breast cancer in the federation over the years and gave a comparison to this year’s figures, saying the numbers are now lower, perhaps partly due to the support from the groups, especially in providing mammograms. Liburd added her voice of encouragement for citizens to engage in meaningful ways to prevent breast cancer; such as exercise, limiting alcohol consumption, diet and breast feeding.