To this end, the Committee has been able to attract the support of two leading local companies, as Title Sponsors for various carnival events.
The National Carnival Committee has announced that the Soca Monarch Spectacular on 18th December will receive new energy this year. Some of this renewed energy was released on Sunday when Beaumont Park officially linked their brand for the title of the show.
In a brief ceremony after the races on 31st October, Beaumont Park’s General Manager, Richard Cummins expressed his company’s satisfaction of once again partnering with the Carnival Committee in this national cultural event. He was especially pleased that his company is coming onboard to assist in the development of the Soca Monarch show which was shelved for the last two years.
Chairman Clement O’Garro and his Deputy, Shannon Hawley, accepted the sponsorship on behalf of the Carnival Committee. In his brief remarks, O’Garro predicted that the Soca Monarch will become one of the biggest events during the annual carnival. He also expressed his approval of Beaumont Park’s regular contributions to carnival.
With this deal completed, the name of the show will be the “Beaumont Park Soca Monarch”.
So far the show has attracted local, regional, and international attention from soca artistes. A total of 17 individuals, duos, and groups have registered to participate. The announcement of the contenders for the show will be made after a judging process on 20th November.
The Carnival Secretariat has also revealed that LIME through its Premium Sponsorship would continue to brand the Calypso Monarch, and Children’s Carnival. LIME’s Country Manager David Lake, presented his company’s commitment to carnival in the form of a EC $135,000 check at the official launch of Sugar Mas’ on 16th October, 2010.
The partnership with LIME has continued over the years because of the company’s pledge to support national cultural events such as Sugar Mas’. The LIME Senior Monarch is promising to be one of the best ever, with the return of King Konris, the four times Senior Monarch. Also returning this year is previous two-time monarch, Pung-wa, Anastasia, De Musician, and Lady Sunshine.
The quest for the Monarchy starts this coming Sunday at Beaumont Park when Proud Sounds Tent backed by Grandmasters, and Legends Tent backed by the Legends Band would be opening the calypso season with a clash of the tents. Calypsonians scheduled to appear include, King Astro. Lord Kut, Calypso Reggie, Hot Rod, Pung-wa, Singing Angie, Mighty J, Provoker, Neglector, I Sour- Sop, and several newcomers to the calypso arena.
Reggae artiste, Masud Sadiki would appear with the monika “A stitch in time” and R&B artiste C-Money a former First Runner-up in the Junior Calypso Contest, will also be joining the senior ranks this year.
The clash starts at 4:00pm and the Carnival Committee is encouraging everyone to support the calypso tents, as they put some FUN, FETE & BACCHANAL in Sugar Mas’ 2K10/2K11