Carnival Committee Wants to Create New Brand- “Sugar Mas”

 

The new boss of the 39 year old festival was at the time delivering remarks at the Official Launch of the 2010-2011 celebrations that will run from 17th December – 3rd January.

Mr. O’Garro told the gathering, “It is no surprise that the opening is staged during Tourism Awareness Month. He said that this is no accident because carnival should be in a position to generate visitors from the neighbouring islands, not just St. Kitts & Nevis nationals”.

He admitted however, that in order to do that, we have to improve the product. The former Junior Calypso King and regular finalist in the Senior Calypso Competition, assured spectators that this is exactly what his committee has set out to do, by being innovative and creative in their total production  package that was unveil for the upcoming carnival.

O’Garro is firmly of the position that it is our artistes, who would play the most significant role in generating this improved visitor traffic. He said that all stakeholders, including the bands, revellers, contestants and the public at large, need to peddle the influence that our carnival is unique.

He said that ours is the last carnival on the Caribbean calendar of festivals, and the music of our artistes needs to begin penetrating the regional markets and airwaves.

At the end of his presentation, the Chairman introduced his full committee that has been tasked with the awesome responsibility to deliver a successful carnival.

O’Garro seems confident however, that they will succeed in creating a new brand, called “Sugar Mas”, and that this brand will rival other events of a similar nature, anywhere in the world.

Also addressing the audience was the Minister of Culture, Ms. Marcella Liburd, who encouraged all nationals to act responsibly during this year’s carnival.

Liburd said that this responsibility relates not only to how much we drink and party, but also how we relate to each other, so that we may see a reduction in the local crime rate.

This is Liburd’s first carnival as Minister of Culture and it is her expectation that the annual festival will inspire a renewed interest to participate at any and all levels.

Participants in Saturday’s launch were thanked by the Acting Permanent Secretary in the Ministry of Culture, Ms. Sharon Rattan. She said that the combined efforts from all quarters, helped to make the event the success it seemed to have been.

Carnival Committee Wants to Create New Brand- “Sugar Mas”

 

The new boss of the 39 year old festival was at the time delivering remarks at the Official Launch of the 2010-2011 celebrations that will run from 17th December – 3rd January.

Mr. O’Garro told the gathering, “It is no surprise that the opening is staged during Tourism Awareness Month. He said that this is no accident because carnival should be in a position to generate visitors from the neighbouring islands, not just St. Kitts & Nevis nationals”.

He admitted however, that in order to do that, we have to improve the product. The former Junior Calypso King and regular finalist in the Senior Calypso Competition, assured spectators that this is exactly what his committee has set out to do, by being innovative and creative in their total production  package that was unveil for the upcoming carnival.

O’Garro is firmly of the position that it is our artistes, who would play the most significant role in generating this improved visitor traffic. He said that all stakeholders, including the bands, revellers, contestants and the public at large, need to peddle the influence that our carnival is unique.

He said that ours is the last carnival on the Caribbean calendar of festivals, and the music of our artistes needs to begin penetrating the regional markets and airwaves.

At the end of his presentation, the Chairman introduced his full committee that has been tasked with the awesome responsibility to deliver a successful carnival.

O’Garro seems confident however, that they will succeed in creating a new brand, called “Sugar Mas”, and that this brand will rival other events of a similar nature, anywhere in the world.

Also addressing the audience was the Minister of Culture, Ms. Marcella Liburd, who encouraged all nationals to act responsibly during this year’s carnival.

Liburd said that this responsibility relates not only to how much we drink and party, but also how we relate to each other, so that we may see a reduction in the local crime rate.

This is Liburd’s first carnival as Minister of Culture and it is her expectation that the annual festival will inspire a renewed interest to participate at any and all levels.

Participants in Saturday’s launch were thanked by the Acting Permanent Secretary in the Ministry of Culture, Ms. Sharon Rattan. She said that the combined efforts from all quarters, helped to make the event the success it seemed to have been.

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