CPL Stands Behind Claims Of US $166 Million Injection

The study, conducted by SMG-Insight/YouGov, one of the world’s leading sportsmeasurement, research and analysis companies, also suggested that US $8 million of the US $166 million was generated in Antigua.

“The economic impact study that was done obviously took into account the visitors that came into the island, the spend that CPL makes in terms of its own contribution, and the contribution that the team makes as well on island. So it’s a number of factors that make up that number and although the games were played during the day, that doesn’t stop us from spending the money on the island,” he said.

Russell, who spoke on OBSERVER Radio’s Good Morning Jojo Sports Show on Monday, admitted that the figures have been challenged by some countries, but said factors other than attendance influenced the overall figures. Matches in 2014 were poorly attended due to earlier starting times for them.

“They were poorly attended because of the timing of the games and, also, it was carnivalweek as well so I think everyone was sleeping off the night before, to some degree. We recognise that was a challenge, but it didn’t take away from the fact that the broadcast still went around the world and everyone got to see the island in all its glory. So, there was a considerable marketing benefit that was given to Antigua,” he said.

The CPL boss also expressed satisfaction with the success the tournament has seen, thus far, in 2015.

“We sold out Sabina Park for the last two games; Trinidad has already sold out; Guyana will go the same way. In Barbados we had three of the last four days sold out and I think in St Skitts they haven’t seen crowds like that ever since the stadium was built. We have been unlucky in St Lucia because a couple of the games have been rain-affected. But, again, they were heavily attended so in terms of the local impact, I think it’s been tremendous,” Russell said.

The US $166 million generated in 2014, according to the report, is a significant increase of 58 per cent on 2013.

Host country for the finals in 2014, St Kitts and Nevis, reaped significant benefits with a whopping US $25.1 million invested in the local economy – second only to Barbados with US $28.7 million.


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