FirstCaribbean International Bank Launches 2011 Unsung Heroes Programme


The event took place at the Ocean Terrace Inn (OTI) and was attended by, representatives of the financial institution and the 2010 Local Unsung Hero, Ms. Joycelyn Liburd.

The programme, which was launched in 2003, seeks to give honour to those individuals who have given of themselves selflessly for the benefit of their community/country.

As explained by the Local Coordinator of the Unsung Heroes Programme, Mr. Gerard Pereira, the programme operates under the theme “Enriching Our Communities Together” and it seeks, “to demonstrate one of the many ways in which the Bank is truly seeking to be a community partner…Unsung Heroes are all amongst us throughout the Caribbean region. They exist in almost every community from small fishing villages to our larger nation capitals.

“They come from all walks of life; indeed they come in all shapes and sizes, walks and guises. Despite this, they all share one elevated trait – they make positive things happen for others. They’re enablers, and they stand out within their community as a result; but are otherwise unknown.”

In outlining the mechanics of the programme, Mr. Pereira listed the nomination criteria. He said each nominee “must be an individual dedicated beyond the ordinary towards social improvement, must be a Caribbean person, must have no or a low media profile, must have strong linkage with the FirstCaribbean brand of ‘Enriching our Communities Together’, and must be willing to participate in a public relations programme”. He also explained that persons who – among other things – have high media profiles, who are affiliated with political groups, registered charities, or religious movements and who are finalists in previous Unsung Heroes Programmes are ineligible for nomination.

The nomination process dictates that persons can be nominated through the completion of an Unsung Heroes Nomination form which can be collected from FristCaribbean branches or they can be downloaded from the bank’s website,

All entries must be submitted by 30th June, 2011 with the country awardees being announced in October and the regional winner being announced during the following month. The panel of judges for St. Kitts and Nevis is comprised of: Ms. Sonya Parry, Ms. Karen Morton, Ms. Marissa Hobson, Mr. Phillip Browne, Mr. Valentine Monish and Mr. Nigel Rawlins.

Each local nominee would be forwarded to the local panel which would select one and that person’s name would be forwarded to compete for the regional title. Each country finalist would be awarded US$6,000 and the Regional Unsung Hero would be awarded US$7,500. And the runners-up (two) would receive a US$5,000. These monies are to be used for the benefit of their cause/charity.

In encouraging persons to honour those who have gone above and beyond the call of duty, the Bank’s Country Manager, Mr. G. Peter Edmunds expressed, “Our Unsung Heroes are people recommended by you, the members of our communities. The bank does not select anyone. The community plays a significant role in the programme. You would have noticed the advertisements of the programme in our local newspapers, inviting nominations from the public. We encourage all to nominate their Unsung Heroes.

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