The World Record Programme at the Daegu World Championships, where athletes achieving a world record will be eligible for a special World Record Award of US$100,000  offered by Toyota (men’s events) and TDK (women’s events), was also confirmed.

At the 2009 World Championships in Berlin, Germany, Jamaican Usain Bolt got the bonus twice, and Anita Wlodarczyk also had a big payday for her hammer record.

The performance must be an improvement on the existing IAAF World Record.

Additionally, individual winners will walk away with US$60,000, with each silver and bronze medallist taking home US$30,000  and US$20,000 , respectively. US$8,000 will be presented to the other finishers in each final, while US$80,000 has been committed for relay winners. The World Marathon Cup teams will get US$20,000 for a win, US$15,000 for second and US$12,000 for third.