Jungle gives another glimpse of the singer’s neo-roots aesthetic and will be viewable online via Jah9’s YouTube or Facebook page.
The video centres on a prodigious child who learns from early to honour ancestry and community. It features luminaries within the Rastafari movement, some of them noted legends in the roots reggae genre such as Bob Andy and Kiddus I.
The video is directed by El and Sameel Kush-I of DestinationRoots.com and also sees El Puru of HIMages and Gareth Daley on director of photography duties.
Building on the video’s title, most of the scenes were done in the West Kingston community of Jones Town, also former home to Rory ‘Stone Love’ Gilligan.
Since its release some months ago, the Gilligan-produced track has been touted by many as one of the more memorable tracks on Jah9’s New Name album.
The flute from Jah9’s musical mentor, Sheldon Bernard, is the single’s lead instrument.
“Jungle shows the two sides to the story of life here in Jamaica. It reminds us that looking beyond the ‘haves and have nots’ scenario there is certainly more to life on this great island. With this video we might also shatter a few longstanding illusions about Rastafari ‘livity’ and reinforce the important role that elders play as we look to tradition to guide and strengthen us in this present day,” said Jah9 about the song.
“These are just some of the things that I feel can determine the kind of future our youths will have,” she added.