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Jamaica seeks to boost tourism and airlift out of Canada


The Transat team, which was led by chief executive officer and president of Air Transat and president of Transat Canada, Allen Graham, had preliminary discussions during a luncheon on March 30. 

Graham and his team visited the island to initiate talks on ways to increase the number of airline seats to Jamaica and plans to grow Transat’s business in the island.

Transat AT Inc. is an integrated international tour operator that distributes products in over 50 countries and operates mainly in Canada, Europe, the Caribbean, Mexico and the Mediterranean Basin. Transat, through its subsidiary company Look Voyages, currently operates a weekly charter from France to Jamaica and also plans to increase lift out of other European cities and Canada for the fall and winter season of 2012 to 2013.

Prime Minister Portia Simpson-Miller said she was very pleased to hear that Air Transat intends to increase the number of visitors it brings to the island. Air Transat currently operates 18 weekly flights from 10 Canadian gateways into Montego Bay and plans to boost these numbers for winter 2012-2013. 

In outlining these plans, Graham underscored that “Jamaica is a key destination in our plans for growth in the region.”

McNeill revealed that the ministry and the wider government are willing to partner with Transat to boost tourism and other sectors. 

He said, “We are eager to embrace Transat as a major partner even in the area of investment.” 

Simpson-Miller emphasized that she will be lending her support to the initiative. She said, “I am so excited about the prospects and Minister McNeill has my full support as tourism remains a very important sector for Jamaica.”

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