has created a web series for AOL HuffPost where he talks with some of Hip Hop & Pop’s leading tastemakers (like Jay-Z, Pharrell, Lady Gaga) about the interactions of race and business and how both are impacted by pop culture.
Steve Stoute, author of The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy, has made a name for himself in both the music industry and through linking some of music’s biggest stars with high profile endorsement deals and business ventures (e.g Justin Timberlake/McDonald’s, LeBron James/State Farm Insurance) through his Translation Consultation & Brand Imaging company.
Now he is hosting a video series called “The Tanning Effect” with AOL HuffPost where he talks to superstars like Jay-Z, Pharrell Williams and Lady Gaga about race, business and pop culture. Interesting food for thought..especially for our fab business savvy readers.
Speaking of Jay, Fuse TV will air an encore presentation of “Fuse Presents JAY-Z Live From Madison Square Garden: ANSWER THE CALL,” Sunday, September 11th at 7pm ET, to commemorate the 10-year anniversary of 9/11. The two-hour encore presentation features Mr. Carter performing with Beyonce, Kanye West, Rihanna, John Mayer and Swizz Beatz.
Steve launched his book on Thursday 9th September at Howard University in D.C.
(Parts of this article were written with content submitted in a theybf publication)