The 27-year-old collaborated with Inez and Vinoodh for the project, which was first unveiled during her secret artRAVE party in Brooklyn on Monday, Nov. 11.
“This album is a celebration, my pain exploding in electronic music,” Gaga says in the intro. “It’s heavy but after I listen to it, I feel happy again. I feel lighter.”
The clip features Gaga modeling a brown wig, purple dreadlocks and a buzz cut. Other scenes show her writhing around in dirt while naked and crying, wearing couture creations and rocking a creepy, toothy grill.
The unveiling of an ARTPOP Films comes as Gaga celebrates her album charting at No. 1 with 258,000 copies sold. It marks the third-largest first-week sales week for a woman in 2013, behind Katy Perry’s Prism (286,000) and Miley Cyrus‘ Bangerz (270,000). Both Perry and Cyrus’ albums also hit No. 1.
Gaga is planning take her act on the road in 2014, though she has yet to announce tour dates. On Wednesday, Nov. 20, the New York native addressed her harshest critics on Twitter. “I put so much love into my music, into my shows, I make it all for you. I’ll never understand the overflow of hate sent my way,” she tweeted. “Or maybe that’s what entertainment is now. It’s more fun to point & laugh than appreciate the artist. I’ll keep rehearsing my steps.”