Lady Gaga Needs to Sit Back, Shut Up, and Take Note

In a move that only few suspected, Beyonce dropped new music — an entire album comprised of 17 songs … complete with stunning, compelling music videos. An official statement for the album reads, “That the album is available on the day the world is learning about its release is an unprecedented strategic move by the artist to deliver music and visual content directly to her fans when she wants to and how she wants to, with no filter.”

Amazing, right? There was no need for an obnoxious marketing blitz, no premeditated “surprise” appearances complete with camera and journalists and riders or anything else — just straight-up good music and fabulous filmography. 

You can listen to :30 second snippets of all the songs (as well as see the amazing videos) on Bey’s YouTube channel

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