Local Telecommunications Company Engages Customers in Road Show Promotion

On Saturday 29th October, 2011 hundreds of existing customers and new customers enjoyed the day and mingled with some of the Digicel staff and crew, purchased phones and received complimentary prepaid credit.

Departing from Digicel’s Head Office at Port Zante, the first stop of the “Red Train” was the Ferry Terminal in Basseterre. Bystanders in the area, hanging out at the various snackettes took a few minutes to meet and greet the Digi Team and purchase handsets.

The Digi Team then headed west around the island and made stops in the Village area, Old Road and Sandy Point. The public shared in the giveaways that included gift bags with merchandise such as bandanas, t-shirts, hats and backpacks.

Marsha Chatterjee, Marketing Manager for Digicel St. Kitts and Nevis, who was present throughout the day said; “We are always excited about bringing the Digicel Store to the customers.” She said the Road Shows have become a popular hit in the island and will continue throughout the year.

During certain stops last week, villagers could be seen enjoying the musical entertainment provided by DJ Cool and dancing with the very animated Piece-a-Man and DJ Rucus. 

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