The song titled “Chook” was launched last week and since the reveal of the long awaited submission, Hype, just like last year, has created a buzz on both social media and the general public.
In a recent interview with MiyVue.com, the Boyd’s Village native, Bjorn “Mr. Hype” Bassue said that the concept behind his submission is mainly about people having to sacrifice J’ouvert morning because of work.
“The song really is about J’ouvert morning and to put some attention about how much we look forward to it every year. What I also wanted to do was to highlight the fact people hate to go to work on J’ouvert morning,” Hype said.
He added that the song also speaks about not only the excitement that J’ouvert attracts, but rather the preparation for the celebration both physically and mentally.
“People don’t even want to know they have to work the day or night before J’ouvert because some people want to party and then go down to J’ouvert or the want rest for the celebrations,” Hype noted.
He added that in most instances, persons would get a call from their employers requesting that they work on J’ouvert morning. This he said was due to the fact that several of their work collegues would have called in sick on that day.
“It’s basically saying that look, I don’t care who call in sick, or who can’t make it, there is no way that I working on Jouvert morning. The only way I working is behind somebody woman,” Hype disclosed.
Bassue also outlined that the song speaks to the dancing and gyration of Jouvert morning.
Thus far there have been over a dozen released Soca submissions from returning, veteran and rising acts. Artistes such as last year’s runner-up to Hype, Janus Bagnall, Shakki Star Fire and Fantastic Thunda have already released their Soca songs.