New Effort Being Made in Text-a-Thon Campaign to Fight NDCs

The new campaign is part of project to encourage citizens to join a text campaign that has set a target of 15,000 messages, to help raise much needed funds.

The Ministry says it was disappointed that the federation failed to meet its original target when the exercise first started back in August. At that time, St. Kitts and Nevis only registered 1,868 texts and clicks, falling miles short of the 15, 000 originally anticipated.

They are now encouraging all mobile phone users and individuals with internet access to join the fight against NCDs.

For the federation to meet its target Digicel customers can text “Yes” to 4325, while LIME Customers can text “YES” to 4357 on or before Caribbean Wellness Day on Saturday, 10th September, 2011. Persons with internet access can log on to Facebook at http://www.facebook.com/GettheMessageand click “like” to join the movement on the date stated.

These texts and clicks will be added to those accumulated during the text -a -thon held on Wednesday, 24th August and Saturday 27th August.

The objective is to accumulate one million text messages worldwide, to promote the need for greater awareness and management of chronic diseases in the Caribbean. The petition will be submitted to the United Nations Summit on NCDs which was a request by the Caricom heads of Governments. The summit will take place later this month in New York and the petition is expected to persuade world leaders to amplify attention and funding to global prevention of NCDs.

NDCs are of particular importance to the Caribbean regarding that its nationals are primarily affected by the medical conditions which accounts for 60 percent of deaths globally and in the Americas. The diseases comprises of hypertension, diabetes, heart diseases, stroke and certain cancers.


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