The Wild ‘N Out personality, who is on his first trip to the island, is here to soak in the sights, sounds, and tastes of the island in order to inform himself as he works with Turner, who was born in Canada and raised in Jamaica. She fuses reggae and dancehall music with other influences to arrive at her sound.
“From the moment I met Kreesha, she kept telling me about Jamaica… I had been to some of the other islands, but not Jamaica… so I had to come see what it’s all about,” Cannon told the Jamaica Observer’s editors and reporters yesterday at the weekly Monday Exchange at the Beechwood Avenue offices in the Corporate Area.
“We are here supporting Kreesha’s project, exploring the culture to make sure I touch the people in a real way,” he added.
Cannon and Turner are in the island promoting her single Sexy Gal, which also features dancehall quartet T.O.K. Turner is signed to his Ncredible Entertainment label.
Cannon disclosed that he would like to work with local acts, but is new to the culture and therefore is taking it slow.
“Right now, I’m paying attention to who’s picking up in the clubs and dances because I always want to get it right. However, right now, my focus is to get Kreesha popping here in Jamaica. I believe in authenticity and being organic so I’m just paying attention and getting more engulfed in the culture before making any move like that,” he stated.
He is committed to getting Turner to mainstream and, therefore, is not looking to sign another female act from Jamaica at this time in order to prevent conflicts of interest.
Cannon’s Jamaican recce has seen him enjoying lobster on the beach at Hellshire in Portmore,
St Catherine; Wet Sundaze – a weekly party on Hillview Avenue in St Andrew – and was set to take in Mojito Mondays at Susie’s on Constant Spring Road in St Andrew on Monday night.