OPAAL Media Tool Kit on Biodiversity Conservation to be Launched

The event is being organized by the OECS Secretariat and the Department of Physical Planning and Environment (DPPE).

The ceremony will also include a handing over of the newly renovated Interpretation Centre at the Grand Etang Forest Reserve. The ceremony will be addressed by local government officials, the OECS Secretariat and the Association of Caribbean Media Workers.

The event has been scheduled for Thursday 21st July, 2011, at the Wingfield Estate House (newly renovated), at Wingfield Road, Old Road, from 10:00am

The OECS Secretariat says that it recognises the critical role that media plays in public awareness.  In particular, the Secretariat views the awareness-raising role of the media on biodiversity conversation, not as merely traditional, but as having an ability to have immeasurable impact on policy makers, influence decision-making, sway public opinion, demonstrate benefits, and contribute to behavioural changes regarding the conservation of biodiversity.

The tool kit is therefore designed to assist the media with high quality coverage on the issues of biodiversity conservation, and contains key components to assist in their delivery of information on protected areas, biodiversity conservation and environmental management.

The OECS Media Tool Kit takes into account the small sizes of media houses in the OECS Region and the resultant obstacles such as resource constraints which may hinder their abilities for in-depth research, and for provision of technical training and support for issues such as biodiversity conservation.

The kit has therefore been developed to address the gaps and challenges that the media face and packages sources of information that journalists require in order to cover biodiversity issues in a timely, efficient and effective manner. It further seeks to answer the standard reporting questions: Who? What? Where? When? Why? And How?

Content for the draft media kit was generated primarily by a communications consultant working in close collaboration with OECS Secretariat personnel and country level OPAAL partners.  The compilation of the kit also drew on the expertise and experience of regional media organizations such as CARIMAC, Panos, and the Association of Caribbean Media Workers (ACM).

The tool kit contains a list of experts on biodiversity conservation in the Region, a Glossary of biodiversity terms and also presents rich information under the following broad topics:

  • Biodiversity facts and figures
  • Who is doing what in the OECS for biodiversity protection?
  • Evidence-based journalism and its roles in Biodiversity and PA management – tips, media formats, opportunities and outlets
  • Getting the News Out -Tips for Managers of Protected Areas






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