In a brief ceremony at Digicel’s offices on Wednesday morning (14th March), Digicel’s Marketing Manager Marsha Chatterjee indicated that for a long time they have seen public transport buses stopping at any location and the excuse given is that it is a part of our culture, but this initiative by Digicel to implement the bus stop signs is to ensure that stops are only made in the designated areas.
Chatterjee believes that this project will advance communities, the life of motorists and pedestrians. She further stated that Digicel sees the need for the signs and to have them incorporated in our culture.
The signs were then handed over to the head of the Traffic Department, Inspector Cromwell Henry, who then thanked the company for its kind gesture. Henry admitted that this is an area the department was concerned about for many years, as countless complaints are made by persons who get inconvenienced by the buses stopping every few feet.
“It was on one of our traffic programmes that we made the appeal for the signs and Digicel came forward the following day and offered to assist us. We have since then had legislation in place to enable us to enforce this law which would only allow persons to stop at particular areas,” explained the Inspector.
He also revealed that there are 20 designated bus stops and said that department has already met with members of the bus association and identified other areas to designate as official stops, but the only hindrance was the signs.
Henry said that another 20 signs would be needed because two signs would be required at each site and he therefore called on a “good corporate citizen” to donate the other 20 signs which he said will be implemented shortly.
Chatterjee also thanked Carib Craft and Graphics who produced the signs.