Last year, Pulse’s search visited more than 25 schools in Clarendon, St Elizabeth, St Catherine, St Thomas, Westmoreland, St Mary, Kingston and St Andrew. However, the activity will be intensified this year.
Over the years, several high schools have yielded top models including Jaunel McKenzie (Excelsior), Lois Samuels (Hampton), Justine Willoughby (St Andrew High), Kimberley Mais-Issa (Campion College), Romae Gordon (Alpha Academy), Nikki Vassell (Campion College), Parisa Fitz-Henley (St Andrew High), Alexia Palmer (Dunoon), and Gaye McDonald (Holy Childhood).
Pulse’s Caribbean Model Search (CMS) is the region’s biggest and most famous model event. Staged by Pulse annually since 1982, contestants have come from all across Jamaica with the Search going Caribbean-wide in 2002. Contestants vie for four titles — The Jamaica Fashion Model, Petite Jamaica Fashion Model, Male Face of Jamaica and Full Figured Fashion Model.
CMS appeals to hundreds of thousands of young people locally and regionally who aspire to be models. Their ambitions are fuelled and inspired by the success of Pulse stars internationally including, Jeneil Williams, Kimberley Mais, Lois Samuels, Jaunel McKenzie, Nell Robinson, Carla Campbell, Sedene Blake, Kimanee Wilson, Lincoln Wynter, Althea Laing, Alexia Palmer and Oraine Barrett. CMS scouts will continue to unearth the best of Jamaica’s modelling talent with the potential to begin careers in the global fashion industry.
Pulse’s schools search 2012 is part of the wider Caribbean Model search in Jamaica and the Caribbean. Young men and women who wish to be models are welcome to call or visit Pulse’s headquarters on Trafalgar Road, St Andrew. Auditions will take place on Wednesdays.