The new selfie-designed handsets will be available at the Samsung Experience Store starting next Monday.
Samsung’s development of the devices was driven by market trends, which proved that many consumers were looking for style and functionality in capturing and sharing their adventures.
The Galaxy A3 and A5, weighing 6.7mm and 6.9mm, respectively, offer superior hardware and features to ensure the best social media experience, according to Kenneth Moore, key accounts manager at Samsung.
“They’re full metal phones that are targeted towards young people,” Moore told the Jamaica Observer at the launch Wednesday at The Courtleigh hotel in New Kingston. “Our research showed that our young consumers are trending towards the full metal phones; they like the design and the focus that they give, so you can see where Samsung is heading.”
Both devices allow for clear images, depth, contrast and visual angles because of their super active-matrix organic light-emitting diode (AMOLED) screen with adaptive display technology. Each device boasts a five megapixel front-facing camera, which has the ability to capture high-quality selfies, groupies and wide selfies from their 120 degrees-wide shooting angle.
With the Galaxy A3 and A5, Samsung provides features such as palm selfies, animated graphics interchange format (GIF), beauty face features and recam selfies, which allow for high-resolution self-portraits using automatic focus and face detection. The devices also include a 1.2 gigahertz quad-core processor for multi-tasking without interruption and a faster navigation experience.
“If you put your hand in front of the phone, it will do a two-second countdown and then capture the photo,” Moore told guests at the launch. “It’s also voice-activated so if you say ‘cheese’ or ‘capture’, it will capture the image on your command.”
Moore stated that he is not able to provide a price on the devices but reassured guests that “it’s not going to be more than a month’s rent”.
Samsung has been rolling out a number of products to keep competitors like Apple and cheaper Chinese-made rivals at bay. The company is yet to unveil the Galaxy S6, less than a year after the introduction of the Galaxy S5, and only four months after its last flagship phone launch, the Galaxy Note 4 along with the Gear S Smartwatch, Galaxy Tab S 8.4 inch and 10.5 inch tablet along with the Galaxy Alpha Smartphone.
Additionally, Samsung revealed its #youareA#____ campaign which invites young Jamaicans to express their passions and show off their best moments using the hashtag.