SKIPA re-branding itself to better promote St. Kitts

This new thrust was one of the reasons why the agency decided to re-brand itself and in so doing launched a new website, www.http://investstkitts.kn  and a promotional business publication called, the Golden Book of St. Kitts.

The new website, logo, tagline and the first edition of the Golden Book of St. Kitts were launched here on Wednesday, during a special ceremony that was addressed by the Prime Minister of the country, Dr. Denzil Douglas. Douglas

The Prime Minister, who is also his nation’s Minister of Finance, praised SKIPA for its new venture, explaining that the Golden Book was created to meet the pressing informational needs of local and foreign investors. It was also created to increase the ease and efficiency with which businesses can be conducted in St. Kitts and Nevis, added Dr. Douglas

He stressed that the SKIPA’s logo which reads invest St. Kitts, is clear, strong and to the point. “It signals the fact that the Government has built a competitive, highly regarded investment climate here in the Federation.”

SKIPA’s CEO, Ambassador Rosalyn Hazelle stated that SKIPA was charged with the responsibility to proactively market St. Kitts as an attractive investment location as well as to facilitate investments into the country and while explaining why creating a new logo was necessary, she added that having carried out an internal assessment in 2011, it was realized that a SKIPA logo was a strong brand for the institution, however, it did not adequately brand the country, therefore they embarked on a transitioning, that led them to where they are today.

 

 

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