St. Kitts captures Gold Award

MyVueNews Staff-writer

Basseterre, St. Kitts, 28th September, 2018 (MyVueNews.com)  The St. Kitts Tourism Authority has won a highly coveted 2018 Magellan Award by Travel Weekly.

The award was won for the Authority’s website, www.stkittstourism.kn, which earned it the Gold Award in its category.

Racquel Brown, CEO of the St. Kitts Tourism Authority, said, “It is such an honour to receive this prestigious distinction yet again for our destination website, which is the cornerstone of our digital marketing activities.”

CEO Brown continued, “As the primary source of information about St. Kitts for potential visitors, we felt it was important to invest in developing the best possible website launched just one year ago featuring a mobile-first design, immersive photo ad video content and a more user-friendly experience overall that reflects how today’s travellers research and book their trips. As one of the world’s smallest destinations, we consider winning this award a very ‘big’ achievement.”

In addition to upgrading the site from a desktop-first design to a mobile one that automatically redraws to render the optimal experience according to user access device, the new website features enhanced search filters based on user-selected preference criteria that automatically refines searches to match them.

For example, a user can choose to stay in a hotel that is beachfront and/or has pool and/or Wi-Fi capability.  TripAdvisor integration provides an additional tool for travellers researching the destination and links to social media are more prominently promoted.

Photo: CEO Racquel Brown of the St. Kitts Tourism Authority.

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