Sugar Mas Music Getting Exposure on Social Media

Each year, especially at carnival time, calypsonians in particular have thrilled their audiences with their party music and social commentaries mixed with the witty and humourous tunes that have become the norm.

However, except for the local audience, the music has not had the opportunity of reaching potential fans in other countries, such as those in the Caribbean and in the Diaspora, (of North America and England).

Therefore, in order to make some break through, a few artistes have elected to utilize the social media to reach new audiences and to help promote their music. In this venture, many of the calypsonians, hip hop artistes and dancehall stars have decided to turn to YouTube.

Many of the Kittitian/Nevisian artistes, who released songs for 2011/2012 National Carnival, turned to the power of technology and are now receiving much exposure, with several of their songs accessible to millions of people across the globe, via YouTube.

With the development of social media and video sharing websites, the music and music videos of local calypsonians, soca artistes and bands are now shared on these sites, resulting in greater exposure, which was not available to them a few years ago.

Among those artistes whose music can be seen on the websites include Mighty Honesty, Rock a Fella, Big Lice, Fantastic Tunda, Small Axe, Nu Vybes Band and many more.

Some of the websites on which this content can be viewed, include, and, which has a wide collection of videos of artistes from St. Kitts & Nevis.

In addition, special videos and CDs, featuring the nine calypsonians who participated in the King of the Tents Calypso Competition, have been produced and are now being sold at Tony Berry’s on Wigley Avenue, in west Basseterre. Those included on the DVD and CD are Rockafella, Jennifer, De Unexpected, Hot Rod, Fantastic Tunda, Mighty Honesty, Lala, Aba Lively and Little Willy.

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