Mrs. James has an exemplary track record in creating and executing marketing initiatives on behalf of the St. Kitts Tourism Authority. Most recently, she spearheaded the creation and implementation of a new Destination Specialist Program for travel agents in North America that provides online training and booking incentives.
Mrs. James’ also headed arrangements last year for the introduction of seasonal weekly non-stop service to St. Kitts by Air Canada, through a new relationship with Air Canada Vacations. Mrs. James is the longest serving market specialist of the St. Kitts Tourism Authority and has worked in collaboration with various government departments on both St. Kitts and Nevis, as well as private sector entities, to promote Caribbean tourism in Canada and worldwide.
“Mrs. James is well-suited to lead the St. Kitts Tourism Authority at this time, as we intensify our efforts to grow the St. Kitts brand and drive more targeted business to our destination,” said Alfonso O’Garro, Chairman of the Board of Directors of the St. Kitts Tourism Authority. “As we hone our focus on the highly competitive demands of the marketplace as well as the needs of our tourism stakeholders and local people, her in-depth understanding of our island’s tourism product will be invaluable, and we are pleased to welcome her home to her new role as Acting CEO.”
Mrs. James has relocated from Canada to the home office in St. Kitts while simultaneously maintaining her substantial role and responsibilities as Director of the St. Kitts Tourism Authority for Canada.
She holds a Bachelor’s degree from the University of the West Indies and a Master of Science degree in Tourism Administration and Marketing from Strathclyde University in Glasgow, Scotland.
(Press Release from St. Kitts Tourism Authority)