Three ways to grow a business

  • Increase prospects: Establish internally why customers should be turning to you instead of competitors. Then, make that message the core of advertising and marketing campaigns, and use it to dictate which customers you target.
  • Increase conversion rate: Most small firms don’t track the conversion rate from prospects to sales, but it can be worth investing in software that does. Once you know the real rate, you can better reach out to those who got away to determine your weaknesses.
  • Increase customer worth: Look to increase sales by offering more or raising the value of your services. “Don’t be afraid to raise prices,” says Levine, who notes that even in this economy, businesses providing wanted services have been able to raise their rates by 10%.


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