The Caribbean Export OUTLOOK, launched in November by TBP, producers of the MACO Caribbean magazines, fills a gap in a market for publications dedicated to providing market intelligence on trade and exports for the CARIFORUM region.
TBP, headed by Caribbean publisher Neysha Soodeen, has again been contracted to produce the publication, which the Head of the European Union Delegation to Barbados and the Eastern Caribbean Ambassador Mikael Barfod says serves as “a critical input for economic indicators, analysis, and the development of national policy and macroeconomic management”.
Executive Director at Caribbean Export, Pamela Coke-Hamilton, said the publication provides the private sector with the information they need to enter new markets.
“The information there-in will no doubt allow the private sector to gain a better understanding of the strategies used by successful exporters and empower them to understand trends in key export markets,” Coke-Hamilton said.
Recalling the genesis of magazine, Soodeen, Managing Director of TBP, lauded the vision of the Caribbean Export team, which recognised there was a need to better equip the business community: “We needed a publication which demonstrates that we can compete internationally from an emerging market and I believe the production of OUTLOOK does that. We look forward to working with the Caribbean Export team again to produce this much needed publication. The distribution of the print magazine was global and, I am sure, reached a niche target market of importers and buyers.”
Additionally, Soodeen said the digital version, “once marketed correctly can have an even greater impact,” and will be a focus for her in 2015.
Caribbean Export OUTLOOK, planned for release later this year, will be available free of cost in print and electronically from the agency’s website in both English and Spanish.
Caribbean Export is a regional export development and trade and investment promotion organisation of CARIFORUM currently executing the Regional Private Sector Programme funded by the European Union under the 10th European Development Fund.
Caribbean Export’s mission is to increase the competitiveness of Caribbean countries by providing quality export development and trade and investment promotion services through effective programme execution and strategic alliances.