US based American Apparel has teamed up with GLAAD for a new line of quality tees for LGBT Pride Month. For the campaign, the company has hired former “ANTM” contestant and transgender model Isis King.
And making a purchase of the tees doubles as a good cause since 15% of all proceeds from the shirts benefits GLAAD’s work to share stories that build support for equality. American Apparel employees will also join GLAAD staff in LGBT Pride marches across the country in Los Angeles, New York, and San Francisco.
It’s time for everyone, regardless of sexual orientation or gender identity, to accept each other and thrive in harmony. We hope everyone comes out and joins us,” said Marsha Brady, a creative director for American Apparel.
“American Apparel is showing bold leadership by being among just a few companies to include transgender people in its national ads,” said GLAAD President Herndon Graddick. “
Isis is featured in a series of shots featuring slogans that will hopefully foster more acceptance of the LGBT community.
Looking good Isis! And congrats on opening doors.