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Visitor Survey Results

We publish, without comment, for the benefit of viewers, the results of said survey.

This year the St Kitts and Nevis Hotel and Tourism Association carried out its fifth survey of departing customers both at the RLB Airport and Port Zante. This year we were able to survey 504 visitors at the Airport and 538 at the Port; in 2011 at the airport 363 were surveyed and, 531 were surveyed at Port Zante.

The questions asked in the Airport questionnaire were as follows:

1.    Have you enjoyed your vacation in St Kitts?

2.    Has St Kitts met your expectations?

3.    How did you hear of St Kitts?

4.    Did you feel welcome?

5.    Did you visit Nevis?

6.    Were you able to get information from the St Kitts Visitor Channel?

7.    Were you able to get information from the St Kitts Visitor Magazine?

8.    Will you return to St Kitts for another vacation?

9.    Will you recommend St Kitts to your friends?

10. Is there anything you would like to see in St Kitts to make your vacation more enjoyable?

 

Please note some percentages will not add up as not all persons surveyed answered all questions.

Comparisons of the 2008, 2009, 2010, 2011 and 2012 surveys are shown below:

 

Question one; have you enjoyed your Vacation?

This question is asked in a range of 1 to 5 with 1 being the lowest and 5 being the best.

       2008               2009               2010               2011               2012

5        81%             65%             82.01%            77.90%              65.48%

4        15.5%           30.5%           17.05%          19.61%                30.16%

3        2.6%            2%               0.76%           1.66%                    3.97%

Final questions to low to compare

 

Question two; has St Kitts met you expectations?

This question is asked in the same range as question one.

          2008          2009               2010               2011               2012

5        78%             62.4%           83.33%            73.48%           64.68%

4        14.5%           29.75%         22.54%             21.55%         30.95%

3        3.75%           5.79%           0.95%           2.76%               4.37%

Again the final question is to low to compare.

Question three, How did you hear of St Kitts?

                                        2009               2010               2011               2012

Family                               31.4%           39.39%              36.46%           64.09%

Internet                            7.85%           16.10%                8.29%           11.11%

Marriott Time Share            6.61%           6.44%                 13.26%            3.97%

Magazine                           2.07%           5.11%                 2.21%             1.79%

Travel Agent                      3.72%           14.02%                 3.59%            6.94%

Business Travel                  17.36%           0.0%                  13.26%            1.79%

Return customers                14.46%         0.19%                   14.09%           4.56%

Through Airline                   0.0%             1.89%                     2.76%            0%

This question was not asked in 2008

Question four, did you feel welcome?

2009   2010   2011               2012

Yes              91%    95%    66.30%                   98.21%

No                4.5%   0.38% 4.42%             1.59%

Most of time            5.11% 1.66%

Question five, did you visit Nevis?

                    2009   2010               2011               2012

Yes              45%    40.53%           36.46%                   58.53%

No                50%    56.25%          61.60%                   41.87%

Questions six and seven relate to the visibility of the St Kitts Visitor Channel and the Visitor Magazine? The question was did you see either the St Visitor Magazine or the Visitor channel

Visitor Channel         2009               2010               2011                  2012

Yes                        36%              36.74%            35.64%                41.47%

Did not see              60%              56.82%             58.29%               58.13%

Visitor Magazine

Yes                        67%              74.24%            58.01%                 40.67%

Did not see              28%              19.32%           30.11%                  59.52%

All persons that had seen the Visitor Channel and the Magazine said they were both very useful.

 

Question eight asked if visitors will return to St Kitts for another vacation.

            2008               2009               2010               2011               2012

Yes     93%               89%               99.24%               90.06%         98.02%

No      5%                8%                0.76%                4.42%             1.59%

Question nine asked will you recommend St Kitts to your friends?

           2008    2009     2010      2011               2012

Yes     94%    93%    99%       95.86%             98%

No      4%     3%     0.57%      1.38%              0.99%

 

The final question asked is there anything that you would like to see in St Kitts that would have made your vacation more enjoyable?

Both in 2008, 2009, 2010, 2011 and 2012 the top complaint was the state of the roads, followed closely by being annoyed by Vendors and better mannered people.

The breakdown of where visitor were staying is as follows:

                             2008               2009               2010               2011               2012

Hotel                     86.5%           63%             86.93%                 77.07%          85.52%

Villas                       1%               11%             0%                     8.56%             5.75%

Condos                   1%               3.5%            0%                       2.21%            2.98%

Friends & family        9%              3.5%            7.5%%                   6.50%             0.40%

Others                   2.5%            19%              5.30%                     1.66%           2.00%

————————————————————————————————————————–

Port Zante questions:

 

The questions asked this year are as follows:

1.    Have you enjoyed your visit to St Kitts

2.    Would you come to St Kitts for a vacation

3.    Which Taxi/Tour did you take

4.    Is there anything that would have made your visit more enjoyable

5.    How much did you spend on St Kitts

 

Comparisons of the 2008 and 2009, 2010, 2011 and 2012 reports are shown below.

 

Question one; have you enjoyed your visit to St Kitts?

          2008               2009               2010               2011               2012

5        83%             62%             50.67%                   77.98%          69.33%

4        15%             31%             45.01%                   18.54%         27.70%

3        1.3%            5%               3.99%                     2.81%          2.79%

Final questions to low to compare

 

Question two, would you come to St Kitts for a vacation?

                    2008   2009       2010               2011               2012

Yes              98%    65%         51.89%          87.25%             87.90%

No                1.7%   35%        48.11%           8.94%              12.10%

 

Question three, Which Taxi/ Tour did you take?

                           2009               2010               2011               2012

Taxi                       35%

Scenic Railway        18.5%           15.41%              9.11%           23.23%

Island Tour              6%               16.63%             10%             37.73%

Rain Forest              4.5%            0.03%                 1%             2.79%

Catamaran               2.5%            2%                    6%               0.37%

Walking Tour            1.3%            0.44%           Tour no longer operates

Beach                     1.07%           10.09%           12.25%           23.23%

None                                         37.47%                                  18.59%

Sky Safari                                                      3.31%                2.24%


Question four; is there anything you would like to see in St Kitts to make your visit more enjoyable?

The main answer was No with 84% of people saying nothing was needed, as compared to 2011 761% In second place with 10.41%% were Better roads, more sign posting and better maps. Third was variety of shops at the Port.

Question five, how much did you spend in St Kitts during your visit?

The average spend per head in 2008 was US$ 111.44 in 2009 this rose to US$ 114.25 and in 2010 it rose again to US$ 119.34. In 2011 the average spend per head has risen to US$ 208. In 2012 the average spend dropped to US$ 42.82

 

 


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