“Along with our social media pages, the official St. Kitts Tourism website is one of the primary means for past and potential visitors to connect directly with the St. Kitts brand,” said Sen. the Hon. Richard “Ricky” Skerritt, Minister of Tourism & International Transport.
“The increases we are seeing in key metrics for the website are a positive indicator of growing consumer interest in our destination as more and more potential travelers are using our site for vacation planning,” Sen. Skerritt said.
In January 2013, website traffic exceeded 100,000 visitors in a 30-day period for the first time, well over double the traffic from the same period in the previous year.
For the month, the St. Kitts Tourism website experienced a 90.09% increase in unique visitors, reaching 84,905 as compared to 44,665 in 2012.
In the same period, there has been a 34.91% increase in total page views, reaching 333,668 in 2013 compared to 247,323.
Geographically, approximately 48.46% of website visitors during the month of January 2013 hail from the US, 17.09% from the United Kingdom and 15.62% from Canada.
Meanwhile, a new, more cost-effective booking engine is being introduced in 2013 which will connect travelers more easily with product purchase opportunities in St. Kitts. Created by Tambourine, a Florida-based marketing agency, the redesigned St. Kitts website launched in 2011 as the centerpiece of the island’s new branding.
This redesigned site included a new content management system wherein individual stakeholders could manipulate their own listings. Later that year, the new branding and website received a prestigious Platinum Award in the digital marketing category from HSMAI (Hospitality Sales & Marketing Association International).