Jonathan Geller, founder and editor-in-chief of BGR.com, notes that Zynga is “picking the hottest games that are getting traction, and they’re acquiring them. That’s kinda how they can stay ahead. But originally creating something, I don’t think they’ve had something in a while.”
That could spell trouble for Zynga as the big game studios begin to turn their attention to the mobile space. “I think EA (EA) and a lot of the other big companies are starting to get it,” says Geller. “A lot of their releases do well on [Apple’s] iOS, specifically. So it’s about trying to have a different division of that company that focuses just on mobile…”
It is becoming all the more important for those big game studios to shift that focus too. As Geller notes, “Over time those big releases for 50, 60 dollars — those are slowing gonna go away,” and in their place will be the cheaper mobile versions that currently populate Apple’s App Store and Android’s Marketplace.
As for those clunky gaming consoles that are “must-haves” for the more serious gamer, Geller can imagine a time when they too will go the way of the Dodo:
“As we move forward, I think it’s more about just the central hub being your phone or tablet, and your TV screen turning into a viewing port. It’s not really about having just this console that does one thing and that’s gaming.”
Of course some are already making money in the mobile space. The independent developer, Geller points out, is investing lots of time but little money. Thanks to iPhone and Android, those developers are figuring out the mobile landscape as they go — and they’re doing it successfully. One only need look at Rovio’s success with “Angry Birds” as a prime example.
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