According to a SKNIS press release, HIV prevention has been around for several years and this year it “zones in on the compassionate side of human emotion.”
Minister of Health Marcella Liburd, in her AIDS Day address, indicated that this year’s theme is “Show me Love. Love is Honest, Respectful, Positive” and noted that that it “encourages us to reflect on what true love means in the context of a relationship, to view our current relationships through an HIV lens and to demand and reciprocate integrity, respect and protection in these interactions as a right and expectation of partners.”
This year’s World AIDS Campaign commenced with the Annual AIDS March on November 26, 2010, which was followed by a talk show on the People’s Show on ZIZ Television on World AIDS Day.
Upcoming activities include the Annual Island-Wide Whistle Stop on 13th December, the National Testing Day on 15th December in Independence Square and an HIV/AIDS themed “Island Expressions” which showcases lyrical poetry and music on 16th December. As customary, there will be participation in the 2010-2011 Sugar Mas’ festivities.
One innovative activity, dubbed “Ride the Bus” will see health educators randomly journeying on a bus for an entire route and while on the vehicle, they will educate the passengers on HIV/AIDS issues and distribute material. This event runs from 29th November to 10th December.
Similarly the Media Campaign runs from November to January 2011 and involves health educators making appearances on various radio and television programmes.