The expo, as explained by Camp Director Pierre Liburd, the senior youth officer in the Department of Youth Empowerment, was about planting the early seeds of business in the campers.
Liburd said, “The objective of the program is to introduce young people to the concepts of business development, the idea of entrepreneurship, and to get them more familiar and comfortable with starting a business from scratch, not just theoretically coming up with the ideas, but actually developing a plan and executing it.”
He added that the business exercise gave the participants the experience of generating a profit, or loss, and it served to “wet their appetite” to pursue a business idea after completing school.
The 18 expo booths represented each of the 18 dorms of the camp. The children and dorm leaders created and had on sale several products, such as pillows, fruits, smoothies, lasagne, sandwiches, and hamburgers and fries. The campers were taught marketing strategies and were given other useful information to assist with seeing their business ideas becoming reality.
Speaking to Shaquimha Hanley, leader of dorm six, she explained that her dorm decided to do something different and creative, so they made hamburgers and fries but with a twist. The hamburgers and fries were made using different things including cookies, cupcakes, brownies, icing sugar, and coconut.
“Cookies were cut to shape like fries, while the buns of the hamburgers were made of vanilla cupcakes, the ketchup was made from icing sugar with red food colouring, shaved coconut mixed with green food colouring was the lettuce and the mayonnaise was the plain icing.” revealed Hanley
One of her young helpers, Jovillete Morton, who was trying her best to get people to their tent, said that she was happy to see how their hamburgers and fries came out and she learned a lot from this experience.
Monies collected from the 29th July expo sales would go towards another initiative.